Kevin Mayer will lead the Chinese-owned app , which has exploded in popularity during the pandemic. Magnitude of this opportunity was just something he couldn’t pass up.
TikTok’s app has been downloaded about 1.9 billion times worldwide, including 172 million downloads in the United States. TikTok has hired a number of American executives and employees to run its business and review content on its app.
Popularity has made TikTok by far the biggest digital success for a Chinese-owned company in the Western world.